Enhance your beauty

Top Permanent Makeup & Luxury Spa in Jacksonville, Florida

Welcome to Phi Beauty Spa

Experts in Skin, Brows & Permanent Makeup

Phi Beauty Spa is Jacksonville’s premier destination for permanent makeup, advanced skincare, and luxury wellness. We deliver customized, results-driven treatments that enhance your natural beauty and leave you feeling confident and refreshed.

Credentials You Can Trust:
permanent makeup

results that speak for themselves

Our ombré brows are designed to enhance your natural beauty with soft shading, precise mapping, and long-lasting definition. These results highlight the skill, care, and detail we bring to every client.

Luxury facials

Phi beauty membership

Becoming a member at Phi Beauty Spa means investing in your beauty consistently and being rewarded for it. Members enjoy exclusive pricing on services, priority booking, and special perks while earning monthly credits that can be used toward any treatment. Your credits add up over time, allowing you to save on facials, skincare, wellness services, and even permanent makeup. It’s the smartest way to maintain your glow year-round while working toward bigger beauty goals. Luxury, results, and savings all in one effortless plan.

COURSES

training courses

Our training courses are designed for future beauty professionals and artists ready to master their craft. From permanent makeup and brow mapping to threading, waxing & sugaring, and lash lifts, our hands-on course provides real-world skills, expert guidance, and industry-recognized certifications. All classes are led by fully licensed professionals committed to your success.

Popular SERVICES

Photo Gallery

See our work

Real Results. Real Clients.

What our clients say

More than 830 five-star reviews on Google, Fresha, Classpass, Groupon, Yelp+

5/5

I had the best experience at Phi Beauty Spa! I finally decided to wake up with perfect brows, and getting my ombré brows done by Genny was the best decision. She's super knowledgeable, made me feel comfortable, and explained everything clearly. I was nervous about pain, but it was minimal to none. Her aftercare instructions were easy to follow, and healing has been smooth. I'm 1 week post and already in love with my brows. They're healing so good! If you're thinking about it, book with Genny you won't regret it!

Ombrè brows
5/5

Amazing!! I booked the Scalp/Facial massage with Whole Body Light Touch + Scratching and it was exactly what I was looking for!! As someone who loves watching back scratching ASMR before bed, this was exactly that. I booked with Victoria H. she was so sweet and did such a great job. I will be coming back!!!

Scratching service

I had my lip blush done by Effi a couple of weeks ago, and I couldn't be happier with the results! The color has healed beautifully and looks so natural. Effi was incredibly professional, patient, and detail-oriented. She took the time to explain every step of the process thoroughly, which made me feel completely comfortable and confident before we began. The spa itself is spotless, relaxing, and very well-organized. You can tell they truly care about hygiene and the overall client experience. I felt well taken care of from start to finish, and even weeks later, I'm still in love with how my lips look. I highly recommend Effi and the entire team.

Lip blush
payment installments

glow now, pay later

We offer flexible payment plans so you can prioritize self-care without the upfront cost. Divide your service total into smaller payments and enjoy results right away.

  • Up to 6 months
  • Zero Interest
  • Major Credit Cards
  • No Credit Score Check
  • No Hidden Fees
  • Perfect for PMU
Meet Genny CRUZ

Master esthetician and permanent makeup artist

Genny Cruz is one of the founders of Phi Beauty Spa and a trusted expert in permanent makeup: Ombré brows, combo brows, nano, microblading, lash lifts and skincare. A licensed tattoo artist with PMU certifications, Esthetician license, Clarity Master training, and dermalogica expert.

Meet Effi

Master permanent makeup artist

Effi, one of the owners, is a Phibrows Master and permanent makeup artist specializing in brows, lips, eyeliner, and saline removal. She transforms beauty routines into effortless, confidence-boosting art. Her meticulous approach and artistic eye ensure every client leaves looking polished and feeling empowered.

Years in practice
0 +
Five Star Reviews
350 +
Clients Cared For
0 500
Professionalism & Love
0 %

NOT SURE WHICH PROCEDURE IS RIGHT FOR YOU?

Schedule a complimentary consultation with us to discuss your aesthetic needs.

Book Today & Glow Tomorrow20% Off First-Time clientsPhi Elite Membership Holiday Packages Available