Enhance your beauty
Top Permanent Makeup & Luxury Spa in Jacksonville, Florida
Welcome to Phi Beauty Spa
Experts in Skin, Brows & Permanent Makeup
Phi Beauty Spa is Jacksonville’s premier destination for permanent makeup, advanced skincare, and luxury wellness. We deliver customized, results-driven treatments that enhance your natural beauty and leave you feeling confident and refreshed.
Credentials You Can Trust:




permanent makeup
results that speak for themselves
Our ombré brows are designed to enhance your natural beauty with soft shading, precise mapping, and long-lasting definition. These results highlight the skill, care, and detail we bring to every client.


Luxury facials
Phi beauty membership
Becoming a member at Phi Beauty Spa means investing in your beauty consistently and being rewarded for it. Members enjoy exclusive pricing on services, priority booking, and special perks while earning monthly credits that can be used toward any treatment. Your credits add up over time, allowing you to save on facials, skincare, wellness services, and even permanent makeup. It’s the smartest way to maintain your glow year-round while working toward bigger beauty goals. Luxury, results, and savings all in one effortless plan.
COURSES
training courses
Our training courses are designed for future beauty professionals and artists ready to master their craft. From permanent makeup and brow mapping to threading, waxing & sugaring, and lash lifts, our hands-on course provides real-world skills, expert guidance, and industry-recognized certifications. All classes are led by fully licensed professionals committed to your success.
Popular SERVICES
What our clients say
More than 830 five-star reviews on Google, Fresha, Classpass, Groupon, Yelp+
Posted on Angela WhyrickTrustindex verifies that the original source of the review is Google. Genny is not only an amazing artist with what she creates for you, but, is such a caring and heartfelt soul!! 💕 Thank you so much Genny, for creating the perfect brows when I lost all of mine due to alopecia. You are truly a gem 💎💗
Owner's reply
Thank you for your heartfelt words! We're so glad that we could create something special for you during such a challenging time. Your kind feedback means the world to us!Posted on Danielle Massis BatehTrustindex verifies that the original source of the review is Google. I had such an amazing facial with Genny today! My skin was in need of deep extractions and hydration, and she went above and beyond. She even included a soothing lymphatic massage on my face, neck, and shoulder. It was so relaxing. I’m glowing and definitely planning to come back!Posted on Marina MaximovskikhTrustindex verifies that the original source of the review is Google. I’ve been to Phi Beauty Salon multiple times now, and every visit has been such a wonderful experience. Genny is absolutely amazing, her attention to detail and genuine care make every appointment feel special. I’ve had the lash lift & tint with her, and the results are always flawless, long-lasting, and exactly what I wanted. Her deep tissue face massage is absolutely wonderful. It’s honestly the most incredible, relaxing treatment I’ve ever had. my skin looks refreshed and rejuvenated afterward.Posted on Easy RiderTrustindex verifies that the original source of the review is Google. Ginny did a fabulous job on my brows; she’s a true artist! She was professional, friendly and very informative. I would highly recommend her to anyone looking to enhance their brows.Posted on Hiba MassisTrustindex verifies that the original source of the review is Google. Very kind and always informative . Great experiencePosted on dylan gansertTrustindex verifies that the original source of the review is Google. I went in about three weeks ago to go get my facial for the first time ever, and when I say it was life-changing, I will definitely be going back to Phi beauty spa for another facial.Posted on Evalina RandazzoTrustindex verifies that the original source of the review is Google. I Love Love LOVE my lashes! I got a lash lift and tint and they’ve never looked so good! All thanks to Genny! She was incredible and so friendly, Highly recommend this place!Posted on Nd daneshvarTrustindex verifies that the original source of the review is Google. The results from nanoblading done by Effi at phibeauty spa two years ago are still great. The shape and color have held up. The initial healing process was smooth, and Effi explained the aftercare instructions thoroughly. Effi was professional and attentive, making the customer feel comfortable and confident. The nanoblading has significantly reduced time spent on makeup. Effi is highly recommended to anyone considering nanoblading and permanent make up (eyeliner, lip blush, lip line, lashline,...) Her work is truly exceptional, and the results are long-lasting and natural-looking.Posted on Margarita JimenezTrustindex verifies that the original source of the review is Google. I recently had my permanent eyeliner done by Effi at Phi Beauty Spa, and I couldn’t be happier with the entire experience. The moment I walked in, the atmosphere was incredibly calm and relaxing—exactly what you want when getting a detailed cosmetic procedure. Effi is not only talented but also genuinely attentive and professional. I had an old eyeliner tattoo from 26 years ago that had faded and was done unevenly, and I was worried it might be difficult to correct. But Effi was amazing—she carefully assessed the previous work and adjusted her technique. Her precision and eye for detail are unmatched. The final result is everything I hoped for: eyeliner that enhances my eyes while still looking natural. The healing process was smooth, with very little discomfort, and Effi provided clear aftercare instructions that made everything easy. As well as keeping in contact to see how I was healing. I now wake up feeling more confident and ready for the day—no makeup needed. Which is such a bonus since my eyes water a lot so my eyeliner would run off a lot. If you’re thinking about getting permanent eyeliner, I highly recommend Effi at Phi Beauty Spa. Her work speaks for itself, and the peaceful setting makes the whole process feel like a self-care treat.Posted on brandi coursonTrustindex verifies that the original source of the review is Google. I had a wonderful and relaxing service yesterday. Genny helped me decide what kind of brows I wanted. She listened to my concerns and gave me advice about what type of brows I should get.After our discussion I decided to go with Ombré Powder Brows. She took her time mapping my brows, explaining what she was doing and teaching me how to maintain my brows. The process was educational and relaxing. There was no pain and I am so happy with my choice. I will be back for other services soon! This place will bring out your beauty for sure❤️
I had the best experience at Phi Beauty Spa! I finally decided to wake up with perfect brows, and getting my ombré brows done by Genny was the best decision. She's super knowledgeable, made me feel comfortable, and explained everything clearly. I was nervous about pain, but it was minimal to none. Her aftercare instructions were easy to follow, and healing has been smooth. I'm 1 week post and already in love with my brows. They're healing so good! If you're thinking about it, book with Genny you won't regret it!

Amazing!! I booked the Scalp/Facial massage with Whole Body Light Touch + Scratching and it was exactly what I was looking for!! As someone who loves watching back scratching ASMR before bed, this was exactly that. I booked with Victoria H. she was so sweet and did such a great job. I will be coming back!!!

I had my lip blush done by Effi a couple of weeks ago, and I couldn't be happier with the results! The color has healed beautifully and looks so natural. Effi was incredibly professional, patient, and detail-oriented. She took the time to explain every step of the process thoroughly, which made me feel completely comfortable and confident before we began. The spa itself is spotless, relaxing, and very well-organized. You can tell they truly care about hygiene and the overall client experience. I felt well taken care of from start to finish, and even weeks later, I'm still in love with how my lips look. I highly recommend Effi and the entire team.

payment installments
glow now, pay later
We offer flexible payment plans so you can prioritize self-care without the upfront cost. Divide your service total into smaller payments and enjoy results right away.
- Up to 6 months
- Zero Interest
- Major Credit Cards
- No Credit Score Check
- No Hidden Fees
- Perfect for PMU
Meet Genny CRUZ
Master esthetician and permanent makeup artist
Genny Cruz is one of the founders of Phi Beauty Spa and a trusted expert in permanent makeup: Ombré brows, combo brows, nano, microblading, lash lifts and skincare. A licensed tattoo artist with PMU certifications, Esthetician license, Clarity Master training, and dermalogica expert.
Meet Effi
Master permanent makeup artist
Effi, one of the owners, is a Phibrows Master and permanent makeup artist specializing in brows, lips, eyeliner, and saline removal. She transforms beauty routines into effortless, confidence-boosting art. Her meticulous approach and artistic eye ensure every client leaves looking polished and feeling empowered.
Years in practice
Five Star Reviews
Clients Cared For
Professionalism & Love
NOT SURE WHICH PROCEDURE IS RIGHT FOR YOU?
Schedule a complimentary consultation with us to discuss your aesthetic needs.


