Smudge proof, long lasting eye definition!
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If you’re tired of reapplying eyeliner daily or struggling to achieve symmetry, PMU eyeliner offers a long-lasting, effortless solution. Perfect for busy lifestyles, this treatment keeps your eyes consistently defined—saving you time while keeping you polished every day.
Our PMU eyeliner procedure is designed to deliver precise, long-lasting results in just one session. Using advanced techniques and high-quality pigments, we create a defined look that enhances your eyes while minimizing the need for daily makeup.
Your comfort is our priority. We apply a topical numbing cream before and during the procedure to ensure a smooth, low-discomfort experience. Most clients describe the sensation as light pressure.
Every eyeliner design is tailored to your eye shape, preferences, and natural features. During your consultation, we work with you to choose the perfect style—from subtle enhancement to a more defined liner.
We follow strict hygiene and safety standards using sterile, single-use tools and high-quality pigments. Our certified and licensed artists ensure every procedure is performed with precision and care for your safety and best results.
More than 830 five-star reviews




Effi was amazing. I had my eyebrows done and I love them. She was very attentive and kind and they look amazing

Oh my goodness. I found out that Phi started offering scratching services and i could not book my appointment fast enough! Genny was the BEST! I love a good massage but sometimes a girl just wants her back scratched! This was the best service i have EVER received! I cannot wait to come back again and again! The aroma therapy was such an amazing touch (eucalyptus was my favorite!) as well as the eye mask and headphones to fully immerse yourself and relax. This session was everything I wanted and more
I had a facial massage with Victoria, an it was wonderful! Fairly priced and definitely worthwhile! I had a puffy face, and afterwards looked like my normal self! Thank you!

I recently had my permanent eyeliner done by Effi at Phi Beauty Spa, and I couldn't be happier with the entire experience. The moment I walked in, the atmosphere was incredibly calm and relaxing-exactly what you want when getting a detailed cosmetic procedure. Effi is not only talented but also genuinely attentive and professional. I had an old eyeliner tattoo from 26 years ago that had faded and was done unevenly, and I was worried it might be difficult to correct. But Effi was amazing-she carefully assessed the previous work and adjusted her technique. Her precision and eye for detail are unmatched. The final result is everything I hoped for: eyeliner that enhances my eyes while still looking natural. The healing process was smooth, with very little discomfort, and Effi provided clear aftercare instructions that made everything easy. As well as keeping in contact to see how I was healing. I now wake up feeling more confident and ready for the day-no makeup needed. Which is such a bonus since my eyes water a lot so my eyeliner would run off a lot. If you're thinking about getting permanent eyeliner, I highly recommend Effi at Phi Beauty Spa. Her work speaks for itself, and the peaceful setting makes the whole process feel like a self-care treat

I had an eyelash lift & tint and eyebrow threading done here, and I couldn't be happier! My eyelashes are normally very straight, but after the lift and tint they looked amazing curled, dark, and so natural. My eyebrows are thick and have been ruined at other places before, but here they shaped them perfectly without making them too thin. They really listened and worked with my natural brows. The spa is clean, professional, and the staff are detail-oriented. I finally found my go-to place in Jacksonville for lashes and brows. Highly recommend!

Your appointment begins with a mini consultation where we discuss your desired look, including the shape, thickness, and overall style of your eyeliner. We then carefully map and pre-draw the design to complement your eye shape, ensuring you fully approve it before we begin. We also go over pigment color to best match your features and preferences. A topical numbing cream is applied to keep you comfortable throughout the procedure, and once everything is approved, we begin implanting the pigment using precise, advanced techniques.
We offer three main styles: lash line enhancement for a soft, natural look, classic eyeliner for more definition with or without a wing, bottom eyeliner and shaded eyeliner for a soft, smokey makeup effect.
Yes! PMU eyeliner can be as natural or as defined as you’d like. Whether you prefer a soft lash line enhancement or a more noticeable liner, we customize the shape, thickness, thin, and color to suit your features and comfort level. We draw the shape first before tattooing.
Most clients experience minimal discomfort. We use a topical numbing cream before and during the procedure to keep you comfortable. The sensation is typically described as a light scratching or gentle vibration rather than pain.