NANOBROWS PERMANENT MAKEUP ARTIST
Hey there, this is Effi, your go-to gal for all things permanent makeup! I'm a master-level, board-certified permanent makeup artist trained at the prestigious Phibrows Academy. My specialties? Microblading, Powder Ombre, Lip Blushing, and Eyeliner magics.
Now, here's the fun part: I recently packed my bags in Istanbul, Turkey, and brought my talents over here. With hundreds of treatments under my belt, you can trust that my work is not only perfect but also delivered with a side of the best sense of humor! Let's embark on this beauty journey together!
PERMANENT MAKEUP ARTIST / ESTHETICIAN
Hi, my name is Genny Cruz! I am a licensed Permanent Makeup Artist, mainly specializing in Ombre brows, Microblading, Nano brows, and Combination brows. I have been trained and certified by PhiBrows, top rated microblading academy in the world by Grand Master Gabriela Addie; moreover, have been trained by Linnie Phan (Brows by Linnie) for Ombre brows. I am also a Licensed Esthetician from Aveda Institute. I do facials, waxing, and lash lifts & tints. From Orange County, California to Jacksonville, I have always found myself helping people with enhancing their beauty. From shaping to tweezing brows, I've always had an eye for the tiniest details. So, I decided to take my talent and turn it into a career that I love. Now I get to help people feel and look confidently beautiful everyday!
PMU ARTIST
Hi, I'm Irina! I specialize in soft, natural-looking brows & lips. Here to help you feel confident & beautiful every day. Licensed artist with a passion for clean results & happy clients
SUGAR/WAXING
Hi, I'm Meribeth! I proudly represent the beautiful and diverse culture of Panama, and I’m fluent in both English and Spanish. With over six years of experience as a waxing specialist, I’ve developed a true passion for helping people feel confident and comfortable in their skin. From hard wax to soft wax, sugaring, facials to vajacials—if it involves self-care and private parts, I’ve got you covered! I treat every service with precision, care, and a little bit of fun. I’m known for making everyone feel comfortable, no matter what service they come in for. My clients know me as someone who’s not only knowledgeable and skilled but also charismatic and deeply attentive to their needs. I believe self-care should be enjoyable, empowering, and never awkward. As your esthetician, I’ll make sure you feel relaxed, respected, and maybe even laugh a little along the way!
LASH ARTIST
Hello, I'm Ashley, born and raised in Jacksonville, FL. From my teenage years, I've been deeply passionate about skincare. After moving to NYC in 2010, I rediscovered my childhood love for art and creativity. Returning to Florida in 2017, I seized the opportunity to pursue education while back home, becoming a Licensed Esthetician in December 2019. With a knack for fine detail and hands-on work, I specialized in lashing/eyebrows and became a Certified Lash Artist in early 2020. Prior to joining Phi Beauty Spa, I operated independently under the name Southernwood Beauty. My goal is to help others feel confident and empowered. With a warm heart and quick wit, I aim to bring laughter to every interaction. In choosing the name Southernwood, I embrace its spiritual connotations of healing and love, hoping to impart those feelings to every client I serve.